Discover how neuroscience can help shape more engaging and memorable face-to-face experiences. Explore how attention, memory, sensory cues, storytelling and social connection influence attendee behavior, then apply these insights to design experiences that strengthen engagement and deliver lasting impact.

Learning outcomes:

Design agendas that align with natural attention cycles

Integrate multisensory and storytelling elements to strengthen memory and engagement

Apply pattern-interrupt techniques to maintain audience attention

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5