Explore five practical principles for growing social media reach and engagement. Learn what contributes to successful content performance and how to focus efforts where they deliver the greatest impact.

Take away actionable ideas that can support social strategies regardless of team size or resources.

Learning outcomes:

Apply practical social media strategies

Recognize common social media mistakes

Prioritize content that drives engagement

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved