Create events that engage attendees through playfulness, personalization, purposeful space planning and thoughtful design. Explore how these elements work together to create memorable experiences that support both attendee satisfaction and event objectives.

Gain practical ideas for using interactive activations, attendee-centered environments and emerging design trends to strengthen connections and increase participation.

Learning outcomes:

Apply design strategies that increase attendee participation through play, gamification and interactive experiences

Create more inclusive environments through intentional seating, layout and sensory-conscious planning

Use personalization and experiential design trends to strengthen connections and support event goals

* CMP/CEU Approved: Event Design, 1.0 credit