Mega events can transform a city long after the crowds leave. Explore how major sporting, cultural and business events influence infrastructure, tourism, economic development, community identity and future opportunities. Consider the benefits and challenges for host cities and discover how you can help create positive impacts that last beyond the event.

Learning outcomes:

Explore how mega events can influence a host city’s infrastructure, economy, tourism and community identity

Identify the opportunities and challenges cities face when hosting large-scale events

Apply lessons from mega events to create lasting value for destinations and their communities