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Assistant Teaching Professor & Director of Event Management Education
Florida International University
Sharifa Wilkinson is from Toronto, Canada, and holds a Master of Education degree from the University of Ottawa. She began her career teaching professional development master classes and certificate programs for The Event School London. She later leveraged her education and professional experience to lecture in Sport Management at St Mary’s University, Twickenham.
Sharifa's passion for events, sports and venues began at Syracuse University in upstate New York, where she played Division I soccer. After competing at one of the highest levels of women’s soccer, she transitioned from participating in sporting events to organizing them.
Sharifa has worked on major events around the world in Canada, the United States, Australia, the United Kingdom and most recently Qatar. She has worked for organizing committees and host countries in venue management and operations planning for four international sporting events: the 2015 Pan/Parapan Am Games, 2018 Commonwealth Games, 2019 Arafura Games and 2022 FIFA World Cup. She also served as Senior Venue Manager at Tower Bridge, delivering hospitality, catering and events for clients including the English Football League, TED Talks, London Marathon and adidas.
Date
Mega events leave lasting impacts, but who is responsible for what comes next? Explore how destinations, organizers, venues, communities and industry partners can share responsibility for an event’s legacy, turning short-term moments into lasting social, economic and community value.
Learning outcomes:
Explore how different sectors can share responsibility for creating and sustaining a meaningful mega event legacy
Identify opportunities to unite organizers, destinations, venues, communities and partners around long-term outcomes
Apply cross-sector perspectives to strengthen the social, economic and community impact of future events
Mega events can bring economic growth, global visibility and long-term benefits, but their legacy can vary widely.
Explore what mega event legacy and impact really mean, with examples from communities that have created lasting benefits and others that have faced challenges. Hear different perspectives from across the mega event value chain and examine practical strategies for more inclusive, measurable and community-led legacies.
Learning outcomes:
Define mega event legacy and distinguish between short-term event impacts and long-term community outcomes
Identify practical strategies that event organizers, governments and stakeholders can implement
Evaluate examples of host communities that have used mega events for economic, social and culturalbenefits
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Strategic Planning, 0.75 credits
* CSEP Approved
Mega events can transform a city long after the crowds leave. Explore how major sporting, cultural and business events influence infrastructure, tourism, economic development, community identity and future opportunities. Consider the benefits and challenges for host cities and discover how you can help create positive impacts that last beyond the event.
Learning outcomes:
Explore how mega events can influence a host city’s infrastructure, economy, tourism and community identity
Identify the opportunities and challenges cities face when hosting large-scale events
Apply lessons from mega events to create lasting value for destinations and their communities