Hear tech companies answer the questions planners actually ask, rather than repeat what’s on the sales deck. If you work on a booth, discover what buyers want to know. If you’re a planner, hear direct answers to challenging questions. The audience decides which companies make a strong connection, round by round.

Learning outcomes:

Hear the questions planners ask tech companies

Identify the elements of a strong pitch

Develop more effective questions for tech suppliers

Watch two contestants compete across four categories: engagement engine, ROI rewards, AI advantage and activation action. See them race against the clock to turn a single data point into a practical event strategy.

Learning outcomes:

Turn raw data into a practical strategy

Explore useful techniques through a competitive format

Apply successful data-led tactics to your events

Find people with the same sticker color and start a conversation about what’s on your mind, from a challenging tool to an achievement you’d like to share. Ask the facilitator for a prompt if your group needs help getting started, or simply make the conversation your own.

Move beyond attendance figures and discover metrics that demonstrate your event’s value. Gain strategies on how to ask better questions, strengthen your dashboard and give leaders clearer evidence of impact.

Learning outcomes:

Illustrate why attendance figures alone don’t demonstrate impact

Ask better questions about what an event dashboard should prove

Choose one stronger metric for your next leadership conversation

Compare six established event tactics with modern alternatives, from a static agenda PDF and AI-personalized content to cold emails and AI-matched introductions. Vote for the upgrades that could add the most value to your events.

Learning outcomes:

Identify event tactics that may no longer meet your needs

Compare established approaches with modern alternatives

Evaluate which new tactics are worth adopting

Explore what it means to create culturally intelligent events, from agenda planning to the overall guest experience. Hear real-world examples from event producers working across global markets and discover how cultural expectations can shape catering, protocol, communication and engagement. You’ll learn how the same design decision can be received differently depending on the audience and location. Gain practical strategies to move beyond assumptions, plan with intention and create experiences where every guest feels understood and valued.

Learning outcomes:

Define cultural intelligence in practice, beyond surface-level changes to food and décor

Explore how the same design decision can be received differently across global markets

Apply cultural intelligence throughout each stage of your event planning process