Loading...
- About
- Exhibit
- Attend
- What's on
- Help
- Exhibitor Directory
- Show more
Sr. Director-Global Experiences and Partnerships
Indeed
Jennifer Oliveras specializes in integrated marketing partnerships, events and brand activations. She has led global programs for major brands, building and scaling strategic partnerships that connect business objectives with engaging audience experiences across sports, entertainment and culture.
Jennifer works closely with cross-functional teams to turn strategy into effective delivery. Her approach combines creative ambition with operational expertise, helping brands grow engagement and create long-term value.
Date
Explore how intentional experience design works across two very different event environments: a flagship customer conference and an ongoing workplace events program.
Discover how audience needs and business objectives shape decisions around content, format, attendee journeys, technology and opportunities for connection. Learn how event teams capture insights from each experience and apply them to future programs.
Learning outcomes:
Create consistency while responding to different audience needs and business objectives
Balance technology and innovation with human experience
Design experiences around audience needs and intended outcomes