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Northeast Events Program Manager
Jennifer Cocco is Northeast Events Program Manager at Google, where she oversees event operations and advises on event venue design across the company’s offices in New York City, Washington, DC, Reston and Cambridge.
Jennifer launched Google’s New York City events program in 2019, and the program has since expanded globally. Before joining Google, she held events, hospitality and public relations roles at Bloomberg and Saks Fifth Avenue.
Jennifer earned a bachelor’s degree in journalism and business administration from Northeastern University, graduating with honors.
Date
Explore how intentional experience design works across two very different event environments: a flagship customer conference and an ongoing workplace events program.
Discover how audience needs and business objectives shape decisions around content, format, attendee journeys, technology and opportunities for connection. Learn how event teams capture insights from each experience and apply them to future programs.
Learning outcomes:
Create consistency while responding to different audience needs and business objectives
Balance technology and innovation with human experience
Design experiences around audience needs and intended outcomes