Explore how intentional experience design works across two very different event environments: a flagship customer conference and an ongoing workplace events program.

Discover how audience needs and business objectives shape decisions around content, format, attendee journeys, technology and opportunities for connection. Learn how event teams capture insights from each experience and apply them to future programs.

Learning outcomes:

Create consistency while responding to different audience needs and business objectives

Balance technology and innovation with human experience

Design experiences around audience needs and intended outcomes