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Business Event Expert
Build Better Meetings
Nikole Fridenmaker is a business events strategist, consultant and educator with nearly 30 years' experience across the professional meetings industry. Having planned conferences on six continents across association, corporate, pharmaceutical, financial services, incentive and international markets, she brings extensive practical experience to her work.
Nikole has held her CMP designation since 2004 and has received industry recognition throughout her career. BizBash named her to its inaugural Top 500 People in the Meetings Industry as an Association Planner in 2018 and its Top 1000 in 2019. Smart Meetings honored her with its Entrepreneur Award in 2020, inducted her into its Hall of Fame in 2024 and recognized her as an All-Time Hall of Fame honoree in 2025.
In 2019, Nikole founded Fridenmaker Consulting and Build Better Meetings, helping organizations transform events into strategic business assets. She is also founder of Business Events Academy, a professional development platform for planners looking to expand their impact.
Date
Explore what planners and suppliers can stop doing, and start doing, to create a more effective RFP process. From budget transparency to the right level of detail, discover practical ways to improve communication, reduce wasted time and achieve better outcomes for everyone involved.
Join an open and honest discussion about the habits that create friction in the RFP process and the approaches that lead to stronger partnerships. Leave with practical ideas to improve both your RFPs and proposal responses.
Learning outcomes:
Identify common RFP practices that create unnecessary delays and inefficiencies
Apply a practical framework for creating and responding to detailed, transparent RFPs
Recognize the difference between a transactional exchange and a collaborative partnership
* CMP/CEU Approved: Stakeholder Management, 1.0 credit