The RFP is broken—and we all did it
Advanced event logistics
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The RFP is broken—and we all did it

Agency
Corporate
Meeting planner toolkit
Monday, Oct 12, 2026
2:30 PM - 3:30 PM | America/Los_Angeles

Education session

North Convention Center | Islander F
English
Starts in
1
week
0
days
13
hours
06
minutes
About

Explore what planners and suppliers can stop doing, and start doing, to create a more effective RFP process. From budget transparency to the right level of detail, discover practical ways to improve communication, reduce wasted time and achieve better outcomes for everyone involved.

Join an open and honest discussion about the habits that create friction in the RFP process and the approaches that lead to stronger partnerships. Leave with practical ideas to improve both your RFPs and proposal responses.

Learning outcomes:

Identify common RFP practices that create unnecessary delays and inefficiencies

Apply a practical framework for creating and responding to detailed, transparent RFPs

Recognize the difference between a transactional exchange and a collaborative partnership

* CMP/CEU Approved: Stakeholder Management, 1.0 credit

Speakers

Troy Anderson

Sr. Director of SalesVisit Seattle

Michelle Culpepper

Director of Partnershipsedgefactory CReATIVE WORKS!

Nikole Fridenmaker

Business Event ExpertBuild Better Meetings

Kristina Oumedlouz

Director, Global SalesMGM Resorts | Global Sales