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Category Manager, Meetings & Events
Biogen
Andrew Hoag is Global Category Manager for Meetings & Events at Biogen, where he leads the company’s meetings industry procurement category. He works across the organization to strengthen meeting strategy, supplier partnerships and the value delivered through business events.
Andrew’s career spans more than 20 years in event production and hotel operations. He joined Biogen in 2022 and is now an active industry speaker and educator, focused on strengthening partnerships between procurement and event professionals.
Andrew was named a 2025 Meeting Professional of the Year by Smart Meetings and a 2026 Meetings Trendsetter by Meetings Today. He is also a member and volunteer in several industry organizations, including MPI, CEMA and ELX.
Outside work, Andrew lives in Massachusetts with his wife and daughter. He enjoys traveling and live music.
Date
Get a behind-the-scenes look at the conversations shaping event leadership in 2026. Explore practical insights from executive-level professional development, discover how industry leaders are applying new ideas in their organizations and gain a deeper understanding of the opportunities and challenges influencing the future of leadership.
Learning outcomes:
Discover practical leadership insights from an executive-level professional development workshop
Learn how event leaders are applying new ideas to address industry challenges
Gain a deeper understanding of the priorities, pressures and opportunities shaping the ELX community
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Talent Management, 0.5 credits
* CSEP Approved
Explore how human behavior shapes the way attendees interact with event technology. Examine concepts such as cognitive load, motivation, friction and decision-making, and consider what they mean for registration, communications, surveys and engagement.
Discover how designing around real human behavior can improve attendee experiences and deliver better outcomes for organizers, technology providers and participants.
Learning outcomes:
Illustrate human behavior's impact on event technology effectiveness
Identify key behavioral drivers of technology adoption
Apply human-centered design to attendee technology
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Technology Integration, 0.5 credits
* CSEP Approved