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Business Strategist, Design Studio
Maritz
An industry veteran with over two decades of event operations and project management experience, Jennifer is as at home in a corporate boardroom as she is rolling up her sleeves on site to perfect an event experience. With a philosophical approach firmly rooted in leading with empathy and an acumen for strategic design, her work consistently delivers against the business objectives of multiple initiatives. Jennifer’s superpower is her authenticity and ability to quickly connect with her audience. A maven for collaboration, she celebrates an inclusive process that engages, empowers and ensures the buy-in of diverse stakeholder groups. Jennifer is a seasoned Maritz Master Designer and has played a key role in the Maritz experience design education program.
Date
Grow your event by understanding the audiences who matter most. Explore how audience insights, experience design and marketing strategy work together to drive engagement, retention, loyalty and long-term advocacy.
Learning outcomes:
Reframe growth beyond attendance and acquisition metrics
Apply the Audience Growth Blueprint to audience planning
Make more confident growth decisions using audience insights
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CMP/CEU Approved: Strategic Planning, 0.50 credits
* CSEP Approved
Grow your event by understanding the audiences who matter most. Explore how audience insights, experience design and marketing strategy work together to drive engagement, retention, loyalty and long-term advocacy.
Learning outcomes:
Reframe growth beyond attendance and acquisition metrics
Apply the Audience Growth Blueprint to audience planning
Make more confident growth decisions using audience insights
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CMP/CEU Approved: Marketing and Communications, 0.5 credits
Grow your event by understanding the audiences who matter most. Explore how audience insights, experience design and marketing strategy work together to drive engagement, retention, loyalty and long-term advocacy.
Learning outcomes:
Reframe growth beyond attendance and acquisition metrics
Apply the Audience Growth Blueprint to audience planning
Make more confident growth decisions using audience insights
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CMP/CEU Approved: Marketing and Communications, 0.5 credits
* CSEP Approved