Grow your event by understanding the audiences who matter most. Explore how audience insights, experience design and marketing strategy work together to drive engagement, retention, loyalty and long-term advocacy.

Learning outcomes:

Reframe growth beyond attendance and acquisition metrics

Apply the Audience Growth Blueprint to audience planning

Make more confident growth decisions using audience insights

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CMP/CEU Approved: Marketing and Communications, 0.5 credits