Vice President of Special Event Sales
AFR
Leigh Tidwell has more than 20 years’ experience turning big ideas into successful live events. As Vice President of Special Event Sales at AFR Furniture Rental, she leads the company’s Special Events sales organization, focusing on revenue growth, market expansion, client partnerships and leadership development.
Leigh joined AFR in 2010 to launch its Dallas market. She went on to lead regional and national sales teams before becoming Vice President in 2023. Her experience spans corporate, sports, experiential and large-scale events across the United States.
A Certified Special Events Professional, Leigh holds a BBA from Southern Methodist University. She is a past president of ILEA Dallas and NACE Dallas-Fort Worth, serves on the NACE Foundation Board and has received NACE’s George Zell Humanitarian Award. She is also a member of Les Dames d’Escoffier and Women in Sports and Events.
Outside work, Leigh enjoys traveling, Pilates and spending time with her husband, three grown children and pets.
Date

Explore the relationship between creativity and strategy, where bold ideas meet business objectives. Does creativity drive strategy, or does strategy unlock creativity?
Hear three industry perspectives on how these forces interact, influence decision-making and shape the creative process. Take away ideas for bringing strategic thinking and creativity closer together in your work.
Learning outcomes:
Combine logic and imagination to support high-performing, people-centered organizations
Use technology strategy to bring creative, connected experiences to life
Bring creative thinking into your everyday business strategy
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Strategic Planning, 0.5 credits