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Associate Director of Strategy
GPJ
Elizabeth Bikowski is Associate Director of Strategy at George P. Johnson. Before becoming a strategist, Elizabeth worked as a Creative Director and 3D experiential designer.
She holds an MA in Exhibition and Experience Design from the Corcoran School of the Arts at George Washington University.
Elizabeth’s work brings together creativity and strategy. She combines culture, technology and design to create complex brand experiences that connect with people. Her approach begins by placing the end user at the center of the design process.
Outside work, Elizabeth is a mom to a lively and opinionated two-year-old who keeps her busy.
Date
Explore the relationship between creativity and strategy, where bold ideas meet business objectives. Does creativity drive strategy, or does strategy unlock creativity?
Hear three industry perspectives on how these forces interact, influence decision-making and shape the creative process. Take away ideas for bringing strategic thinking and creativity closer together in your work.
Learning outcomes:
Combine logic and imagination to support high-performing, people-centered organizations
Use technology strategy to bring creative, connected experiences to life
Bring creative thinking into your everyday business strategy
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Strategic Planning, 0.5 credits