Explore the relationship between creativity and strategy, where bold ideas meet business objectives. Does creativity drive strategy, or does strategy unlock creativity?

Hear three industry perspectives on how these forces interact, influence decision-making and shape the creative process. Take away ideas for bringing strategic thinking and creativity closer together in your work.

Learning outcomes:

Combine logic and imagination to support high-performing, people-centered organizations

Use technology strategy to bring creative, connected experiences to life

Bring creative thinking into your everyday business strategy

* CMP/CEU Approved: Strategic Planning, 0.5 credits