Beyond the spotlight: Rethinking mega event legacy for host communities
Design for spectacle
Starts in
4
weeks
4
days
16
hours
08
minutes

Beyond the spotlight: Rethinking mega event legacy for host communities

Brand storytelling
Legacy
tiistai, 13. loka 2026
15.30 - 16.20 | America/Los_Angeles

Education session

Inspiration Hub | Ideas Theater, B4100
English
Starts in
4
weeks
4
days
16
hours
08
minutes
About

Mega events can bring economic growth, global visibility and long-term benefits, but their legacy can vary widely.

Explore what mega event legacy and impact really mean, with examples from communities that have created lasting benefits and others that have faced challenges. Hear different perspectives from across the mega event value chain and examine practical strategies for more inclusive, measurable and community-led legacies.

Learning outcomes:

Define mega event legacy and distinguish between short-term event impacts and long-term community outcomes

Identify practical strategies that event organizers, governments and stakeholders can implement

Evaluate examples of host communities that have used mega events for economic, social and culturalbenefits

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Strategic Planning, 0.75 credits

* CSEP Approved

Sponsors

Speakers

Mario Thompson

Los Angeles Tourism & Convention Board

Aubrey Walton

Executive Director of Host CitiesFIFA World Cup 2026

Sharifa Wilkinson

Assistant Teaching Professor & Director of Event Management EducationFlorida International University