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Senior Director of Conference Operations
Viticus Group
Sara Taylor is the Senior Director of Conference Operations at Viticus Group, where she leads a dynamic team in managing all aspects of conference operations, exhibits, and sponsorships for two premier annual veterinary events — WVC Vegas and WVC Nashville. With over 20 years of experience in the convention and tradeshow industry, Sara brings a deep expertise in strategic event planning, vendor management, and large-scale logistics.
Before joining Viticus Group, Sara served as an Account Executive at NexxtShow Exposition Services and as a Convention Services Manager at Mandalay Bay Resort & Convention Center. In these roles, she managed multiple high-profile accounts and oversaw tradeshows and conventions ranging from 500 to 20,000 attendees.
Her career also includes a strong foundation in catering and sales at various hotels and resorts, further enriching her holistic understanding of the events and hospitality industry. Sara holds both the CEM (Certified in Exhibition Management) and CMP (Certified Meeting Planner) designations, underscoring her commitment to excellence and professionalism in the field.
Sara has been on the speaking circuit since 2025 and has spoken at and on behalf of clients such as IMEX, IAEE, Nth Degree, EMS, Expo Expo, Informa, Connect Marketplace, Maritz and MPI.
Date
Working alongside fellow event professionals and sponsorship experts, identify an untapped opportunity, design a concept, test it against real-world constraints and receive live feedback to strengthen it further.
Learning outcomes:
Identify sponsorable moments across the full attendee journey, not just the show floor
Balance attendee needs, sponsor objectives and organizer goals to create value for all interested parties
Turn shared interests into sponsorship experiences attendees, sponsors and organizers want to engage with
Explore the trends, challenges and opportunities shaping event food and beverage. Hear perspectives on changing attendee expectations, wellness-led menus, sustainability, labor, beverage innovation, technology and budget pressures.
Discover what’s influencing decisions behind the scenes and take away practical ideas for creating memorable food and beverage experiences that balance creativity, attendee satisfaction and business objectives.
Learning outcomes:
Identify the trends, challenges and innovations shaping food and beverage experiences in the events industry
Evaluate how attendee expectations, sustainability goals, labor, technology and budget pressures influence food and beverage
Apply practical strategies that balance creativity, attendee satisfaction and business objectives
* CMP/CEU Approved: Event Design, 1.0 credit