Getting creators to attend is only the beginning. Explore how events, hospitality brands and destinations can build creator strategies that deliver measurable results.

Discover how to identify the right partners, create offers that benefit everyone and turn authentic storytelling into attendance, destination interest and business outcomes. Explore tools for finding and managing creators, tracking content performance and connecting results to bookings and revenue.

Learn how to measure conversions, bookings, audience growth and ROI, rather than relying only on likes and impressions. Take away a practical plan for adding a creator strategy to your next event or destination campaign.

Learning outcomes:

Identify creator partners who align with your objectives

Build a practical creator content plan

Measure the business impact of creator partnerships

Ever wish you could bottle joy? While we’re not quite there yet, we have found ways to measure it and use those insights to create more meaningful, memorable experiences.

Explore “Joyosity,” why it matters and how it can support both your attendees and your team. Hear real-world stories from entrepreneurs working to measure joy and footfall as indicators of engagement, and learn how data can help shape better event outcomes.

Discover how ethical facial expression and location analysis can turn attendee behavior into real-time insights, supporting deeper audience understanding, more informed decision-making and stronger customer success.

Learning outcomes:

Hear from pioneers exploring joy and how to measure it

Discover how new technologies can help analyze joy in participants

Recognize how measuring and improving joy levels can support your event goals and retention

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75