SVP, Client Strategy & Growth
FIRST
Maggie Connolly is SVP, Client Strategy & Growth at FIRST, where she leads client growth strategy across sectors. She helps organizations turn complex business needs into scalable, effective solutions.
During her 16 years at FIRST, Maggie has held senior roles across account management, agency leadership and executive client services. She also spent six years leading FIRST’s global relationship with Google, overseeing cross-functional teams delivering on-campus venue and event services.
Maggie began her career in restaurants, catering and hotels. This foundation in hospitality continues to shape her people-focused approach to leadership and service.
Maggie lives in Ireland and enjoys exploring the outdoors, gardening, cooking for friends and family and taking every opportunity to dogsit.
Date

Explore how intentional experience design works across two very different event environments: a flagship customer conference and an ongoing workplace events program.
Discover how audience needs and business objectives shape decisions around content, format, attendee journeys, technology and opportunities for connection. Learn how event teams capture insights from each experience and apply them to future programs.
Learning outcomes:
Create consistency while responding to different audience needs and business objectives
Balance technology and innovation with human experience
Design experiences around audience needs and intended outcomes