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Mindful Drinking Movement
Jen Veralle is an advocate for and creator of healthy social experiences that decentralize alcohol. In 2021, she launched her personal brand, JenVeralle.com, encompassing speaking, consulting and education within the mindful drinking movement.
As the founder of the Mindful Drinking Movement (MDM), Jen addresses alcohol's impact in corporate settings through keynote presentations and facilitated conversations. Her TEDx talk, Why We Should Rethink Drinking Culture, released in 2023, has been viewed more than 47,000 times and referenced by Hazelden and other addiction-recovery organizations.
Jen's current work focuses on hospitality and experiences. Through Wild Rise, she delivers wellness-centered retreats that support physical, mental and social well-being through guided sauna and nonalcoholic experiences.
She is certified through IAPRC and leads a mindful-drinking coaching practice, All of the Truth. In 2012, Jen founded Sparktrack, an event strategy company recognized for its signature event recaps.
Date
Explore how changing dietary preferences, growing interest in alcohol-free choices and the use of GLP-1 medications are reshaping food and beverage expectations. Discover practical ways to create more inclusive culinary experiences for a diverse, health-conscious audience. When every attendee matters, every meal matters too.
Learning outcomes:
Identify the food and beverage needs of today’s event attendees
Review your culinary strategy to support greater inclusion
Develop practical ideas for your events through an open conversation with experts
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Strategic Planning, 0.75 credits
* CSEP Approved
Continue the conversation with the speakers and explore how food and beverage expectations are changing. Share questions and discuss practical approaches to more inclusive culinary planning in an informal setting.
The room has changed. Your guests and employees are drinking differently and they're noticing how you respond. TEDx speaker Jen Veralle explores the cultural shift redefining hospitality and workplace culture, while nonalcoholic sommelier Juanita Unger shares practical insights into what inclusive, elevated beverage programming looks like. Sample some favorite beverages and leave with the confidence and inspiration to bring nonalcoholic excellence to your events
Learning outcomes:
Identify how changing drinking habits impact event design and guest experience
Recognize what high-quality nonalcoholic programming looks and feels like
Take practical steps to introduce inclusive beverage options into your events
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5