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Mindful Drinking Movement
Jen Veralle is an advocate for and creator of healthy social experiences that decentralize alcohol. In 2021, she launched her personal brand, JenVeralle.com, encompassing speaking, consulting and education within the mindful drinking movement.
As the founder of the Mindful Drinking Movement (MDM), Jen addresses alcohol's impact in corporate settings through keynote presentations and facilitated conversations. Her TEDx talk, Why We Should Rethink Drinking Culture, released in 2023, has been viewed more than 47,000 times and referenced by Hazelden and other addiction-recovery organizations.
Jen's current work focuses on hospitality and experiences. Through Wild Rise, she delivers wellness-centered retreats that support physical, mental and social well-being through guided sauna and nonalcoholic experiences.
She is certified through IAPRC and leads a mindful-drinking coaching practice, All of the Truth. In 2012, Jen founded Sparktrack, an event strategy company recognized for its signature event recaps.
Date
Food and drink can shape how your event is remembered. From sober curious guests to changing dietary preferences and the impact of Ozempic, expectations are becoming more personal, varied and health conscious.
Explore practical ways to build a more inclusive culinary strategy that responds to this broader range of needs. Because when every participant matters, every meal does too.
Learning outcomes:
Break down the food and beverage needs of contemporary event participants
Revise your culinary strategy to support a higher level of inclusivity
Build practical ideas for your event through an open conversation with experts
The room has changed. Your guests and employees are drinking differently and they're noticing how you respond. TEDx speaker Jen Veralle explores the cultural shift redefining hospitality and workplace culture, while nonalcoholic sommelier Juanita Unger shares practical insights into what inclusive, elevated beverage programming looks like. Sample some favorite beverages and leave with the confidence and inspiration to bring nonalcoholic excellence to your events
Learning outcomes:
Identify how changing drinking habits impact event design and guest experience
Recognize what high-quality nonalcoholic programming looks and feels like
Take practical steps to introduce inclusive beverage options into your events