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Sr. Director of Sales
Visit Seattle
Troy Anderson is Senior Director of Sales at Visit Seattle, where he has spent 14 years helping position Seattle as a destination for meetings and conventions. He joined the organization as a National Account Director, managing West Coast citywide accounts, before moving into sales leadership.
Troy now leads a team of seven destination sales professionals. Together, they work to attract meetings, conferences and events that support the Seattle region’s economy. His experience combines destination marketing, sales strategy and team leadership.
Outside work, Troy coaches his children’s baseball teams and enjoys playing guitar, camping and traveling. He has visited all seven continents and more than 65 countries. He is also a dedicated supporter of the Mariners, Huskies and Seahawks.
Date
Explore what planners and suppliers can stop doing, and start doing, to create a more effective RFP process. From budget transparency to the right level of detail, discover practical ways to improve communication, reduce wasted time and achieve better outcomes for everyone involved.
Join an open and honest discussion about the habits that create friction in the RFP process and the approaches that lead to stronger partnerships. Leave with practical ideas to improve both your RFPs and proposal responses.
Learning outcomes:
Identify common RFP practices that create unnecessary delays and inefficiencies
Apply a practical framework for creating and responding to detailed, transparent RFPs
Recognize the difference between a transactional exchange and a collaborative partnership
* CMP/CEU Approved: Stakeholder Management, 1.0 credit