Loading...
- About
- Exhibit
- Attend
- What's on
- Help
- Exhibitor Directory
- Show more
Founder, Event Strategist & Consultant
ElectraLime Marketing
Lisa Schulteis is an international keynote speaker, consultant and founder of ElectraLime Marketing. She helps organizations design meetings, events and experiences that improve engagement, learning, connection and long-term impact by applying principles from neuroscience and behavioral science.
Drawing on a background in psychology and neuropsychology, Lisa translates complex brain science into practical strategies that event professionals can immediately apply. She is the creator of The Neuroscience of Adoption, a research-informed framework that draws on neuroscience, behavioral science and adoption theory to explain why people adopt new ideas, technologies and behaviors.
Lisa works with organizations across the meetings and events industry, technology, association, pharmaceutical, medical, legal, environmental and corporate sectors. A frequent international speaker, she delivers engaging, evidence-based sessions that help audiences design experiences that people remember, embrace and act upon.
Date
Explore the forces reshaping the events industry in this workshop. Step back from day-to-day delivery, take part in honest conversations and work with your peers to consider how leadership can respond to a changing workplace.
Examine three connected areas: generational change and succession planning, human-centered digital transformation and experience design for business impact. Consider how to preserve valuable knowledge, support emerging leaders, use AI and digital-first practices thoughtfully and connect event design with measurable organizational goals.
Take part in an experiential journey designed to help you lead with greater awareness, flexibility and confidence.
Registration required: HERE
Learning outcomes:
Analyze generational changes in the workforce and develop inclusive leadership and succession strategies
Evaluate how AI and digital-first strategies can improve team collaboration, planning and event delivery
Design experience-led event models that align with organizational objectives and measurable business outcomes
* CMP/CEU Approved: Strategic Planning, 5.0 credits
Discover how neuroscience can help shape more engaging and memorable face-to-face experiences. Explore how attention, memory, sensory cues, storytelling and social connection influence attendee behavior, then apply these insights to design experiences that strengthen engagement and deliver lasting impact.
Learning outcomes:
Design agendas that align with natural attention cycles
Integrate multisensory and storytelling elements to strengthen memory and engagement
Apply pattern-interrupt techniques to maintain audience attention
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
Explore how brain-centered design could work at your event. Join Lisa for an informal conversation about designing for attention, using sensory and storytelling elements with purpose and creating experiences that people remember. Bring your questions and ideas to share.