Upselling for busy event professionals: unlocking greater value to achieve maximum ROI
0
weeks4
days10
hours36
minutesAbout
Discover how to grow revenue from existing client relationships without relying on aggressive sales tactics. Learn practical approaches to uncover opportunities, create relevant offers and strengthen long-term client partnerships.
Learning outcomes:
Identify high-value growth opportunities across existing client accounts
Introduce upsell conversations that focus on client value
Build a repeatable plan for long-term account growth
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Marketing and Communication, 1.0 credits

