Improve hotel pickup and reduce financial risk with five practical planning approaches. Calculate and benchmark capture rates, identify where room nights may be moving outside the official block and tailor your marketing and management strategies to different attendee groups.

Explore smarter approaches to hotel selection and contracting, attendee segmentation, targeted communications, registration and housing integration, incentives and booking policies.

Learning outcomes:

Improve room block performance

Reduce attrition exposure and strengthen your negotiating position

Minimize the financial risk associated with your event housing program

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5