Shelley Williams is Vice President of Sales for F1 Arcade US, where she leads national event sales, commercial strategy and business development across the company’s growing portfolio of immersive hospitality venues.

Shelley’s leadership experience spans F1 Arcade, Hilton, Caesars Entertainment and Hard Rock International. She has built her career around the belief that fun can be a serious business advantage, using entertainment, play and human connection to create memorable experiences that strengthen culture, build relationships and support commercial growth.

Known for her energetic, experience-led approach, Shelley encourages organizations to go beyond traditional meetings and create opportunities for people to participate, connect and feel that they belong.